k.c. Design lab

Digital Communications Project Manager | Web Strategy and Operations

I manage the digital home for my department—a 300+ page resource hub that supports faculty and staff at Saint Leo University. My role is to bridge the gap between complex information and a clean, high-performance user experience. Using tools like WordPress, Elementor Pro, and occasional custom HTML and CSS to solve unique layout challenges.

I handle everything from technical maintenance to designing new pages and creating content that makes resources easy to find.

Redesigning the Digital Experience

In Summer 2025, I led a full redesign of the CTLE website to modernize its structure, unify the user experience, and enhance accessibility. The redesign included complete overhauls of several major sections, including the Teaching page, the AI Resource Hub, and the Adjunct Teaching Hub.

My primary motivation for this redesign was to create a cleaner, easier-to-view interface. The scope was significant, as I was responsible for reorganizing 54 individual pages attached to the main Teaching page. To bring order to the site, I implemented a comprehensive approach:

• Logical Reorganization: I grouped those 54 pages into clear, logical sections to make the site more intuitive for users.
• Structured Navigation: I arranged all content alphabetically to ensure faculty can locate resources without confusion.
• Brand Alignment: I applied an overarching design language across the entire website to ensure it strictly follows Saint Leo University’s official brand identity.

Visual Evolution: Teaching Page Redesign

For the primary Teaching page, my objective was to resolve navigational complexity and improve site usability. The scope of this specific task involved the thorough reorganization of 54 individual pages that were previously attached to the main hub. To create a more intuitive experience, I implemented the following changes:

• Logical Reorganization: I gathered all 54 scattered pages and grouped them into clear, logical sections to make the site more intuitive for users.
• Structured Navigation: I took the additional step of arranging all content alphabetically to ensure faculty can locate necessary resources without confusion.
• Brand Alignment: I applied an overarching design language across these pages to ensure they strictly follow Saint Leo University’s official brand identity.

Visual Evolution: AI Resource Hub

Before this redesign, information regarding Artificial Intelligence was scattered across the website, making it difficult for faculty to locate specific tools or articles. I consolidated 12 disjointed pages into a single, centralized AI Resource Hub to improve accessibility. To ensure this new hub is highly functional for faculty seeking to integrate AI into their classrooms, I implemented the following changes:

• Logical Consolidation: I gathered 12 scattered AI information pages and structured them into one central, intuitive hub.
• Strategic Placement: I added the hub as a secondary menu item, prioritizing accessibility for faculty who frequently need these resources.
• Systematic Organization: I grouped content into logical sections and arranged them alphabetically to ensure resources are easy to find.
• Brand Cohesion: I applied the university brand identity throughout the hub to ensure it is visually consistent with the rest of the website.

Professional Reflection

This project represents a major milestone in my professional growth as a digital designer and project manager. Managing the CTLE website over the past several years has taught me the importance of scalable architecture, structural organization, and design consistency.

By taking ownership of the site’s evolution, I have developed a refined understanding of how to balance institutional brand identity with a high-performance user experience. Today, the CTLE website stands as a cohesive, responsive, and intuitive hub, one that effectively supports faculty success and serves as a direct reflection of my commitment to intentional, user-centered design.

Digital Web Banners

A collection of digital web banners I have created for the Center for Teaching and Learning Excellence (CTLE) website over the past four years. These banners appear on the CTLE landing page to promote upcoming events, programs, and university-wide initiatives.

Unlike the core CTLE website, which follows Saint Leo University’s formal brand standards, these banners are designed to capture attention and engage viewers. Each one is tailored to the event’s theme and audience, using creative combinations of color, typography, and imagery to make information stand out while remaining clear and accessible. I carefully consider font pairings, contrast, and readability to ensure that all designs meet accessibility standards.

The examples below represent a range of styles and tones, reflecting my ability to design dynamic visuals that both attract attention and communicate effectively within a diverse university community.

Digital Media” Custom Web Graphics

A selection of custom web graphics I have designed for the Center for Teaching and Learning Excellence (CTLE) website. These images are used across the site and in related campaigns to promote webinars, special events, and faculty initiatives.

Unlike the core CTLE pages, which follow Saint Leo University’s brand standards, these visuals are designed to capture attention and encourage engagement. Each piece is created with a specific message and audience in mind, often using distinctive color palettes, typography, and imagery to convey the theme of the event or campaign.

The images vary in size and purpose, from homepage features to smaller promotional graphics used in email campaigns and resource hubs. While each design is unique, I always consider accessibility, legibility, and visual balance to ensure clarity and impact across all formats.

The examples below showcase the variety and adaptability of my digital design work, highlighting how I create visuals that not only stand out but also communicate effectively in a busy digital environment.